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In December, 2004, the Public Advisory Committee recommended that the SARA Group conduct a telephone poll to determine knowledge and interest about the Sudbury Soils Study.

∑ 606 residences were contacted
∑ 32% know about the Sudbury Soils Study
∑ 83% correctly identified statements describing the study
∑ 24% say there is nothing that would encourage them to participate in the study
∑ Only 1% have visited the study website (http://www.sudburysoilsstudy.com)
∑ 48% have heard about the study in the Sudbury Star
∑ 33% have heard about the study on the television news

The Communications Sub-committee for the Sudbury Soils Study recommended a more localized, grass-roots approach to communicating about the study, and more television coverage.

Other recommendations include:

∑ Personal contact with local interest groups and key community leaders
∑ Increase television news coverage
∑ Utilize Public Service Announcements and community television networks (like Channel 10) for study news updates
∑ Develop information for students (high school, college and university)
∑ Presentations to Lions Clubs, Chamber of Commerce, politicians
∑ Presentations at Public Advisory Committee (PAC) meetings to educate the public
∑ Incoís Presidentís Breakfast (focus on environment)
∑ Canadian Institute for Mining Conference
∑ Op-ed pieces in local papers monthly
∑ Restoration workshop Laurentian University February, 2005

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